Perficients’ Organization Change Management (OCM) team identified a need to create a brand identity that would provide a consistent visual language helping employees distinguish the OCM initiative “Collab 365” across all channels.
This brand identity/visual language would include a unique logo-mark, custom posters and banners, and other print collateral to help users quickly identify informational resources and supportive materials as employees migrated from Lotus Notes to Office 365.
Logo
• Designed to invoke the idea of collaboration and time.
• Combined graphic symbols and modern typeface for corporate appeal.
• 45˚degree and 90˚degree angles allude to transformation and transition.
• Colors leverage from both Excellus and Microsoft’s office branding.
• The result is a colorful logo with a modern aesthetic and a clean corporate feel.
Posters
• Posters are an evolution of the logo mark.
• A graphic symbol is used as the background image.
• Typography is layered in a dynamic way.
• Messaging is aspirational, bold, and mysterious.
• Descriptive text is used as a call to action and informative.
Templates
• Provided branded Word and PowerPoint Templates.
• Designed for employees to use for projects & presentations
• Visual identity boldly applied to the title slides
• Inner pages are designed with minimal brand identity elements, voiding clutter and busyness
Conclusion
The result is a cohesive visual identity that easy to identify. This initiative was applied to print collateral and email templates, and has establish the foundation to be translated to digital products, and other types of print collateral.
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