Summary
In this portfolio project, I will showcase my role as the lead visual, UI, and UX designer in creating Cat Central, an e-commerce native app. Cat Central aimed to modernize the online shopping experience for customers by providing an intuitive and visually appealing native mobile e-commerce application. This portfolio highlights my process, key contributions, and my work's impact on the app's overall success.
Info
Caterpillar
Fall 2022
Lead Visual/UI/UX Designer
Categories
Visual Design, User Interface, User Experience, Prototype
Mobile App, Figma
Overview
Caterpillar is the world's largest construction equipment manufacturer, known for top-quality products and exceptional service. They lead in construction, mining equipment, engines, turbines, and locomotives. Operating globally through websites and apps, Caterpillar is a trusted name in online shopping. To enhance the mobile shopping experience and embrace the mobile commerce trend, Caterpillar created a native app, prioritizing continuous growth and innovation.
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